mimo

Mar 10, 2026 1:05:50 PM | MIMO Betty:AI Features Blog on ISA’s LLM and Mascot, Mimo®

ISA's collaboration with Betty:AI to develop Mimo®, a branded AI knowledge assistant, enhancing member engagement and digital strategy. Read insights from ISA Managing Director Andrea Holovach.

Betty:AI recently published a blog post on the development of Mimo®, ISA’s large language model knowledge assistant, featuring insights from ISA Managing Director of Governance and Membership Andrea Holovach.

The article examines the process of building Mimo in partnership with Betty:AI, from shaping the assistant around ISA’s body of knowledge to establishing Mimo as a recognizable brand within the organization’s broader digital strategy. It also highlights the collaboration and planning involved in bringing the tool to members and users in a way that reflects ISA’s voice, expertise and mission.

Read the blog post here: Betty:AI blog